5 Questions With: Craig Slagel of RunGo App

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I love combining technology with running. Over the past two years, running apps have been key in documenting my progress as a runner and also keeping tabs on the runs that I have done when I travel. I recently heard of the running app RunGo, which was developed by Vacouverite Craig Slagel. Since I’ve been spending time running around Vancouver, I thought it would be interesting to find out more about this local startup.

1) What is the inspiration behind the RunGo app?

RunGo was inspired by Dynasty, my retired guide dog who I adopted in 2012 just after starting the company. As a runner and frequent traveler, I often had the issue not knowing where to run or getting lost when I tried to explore. When I adopted Dynasty, my friends joked I should use her to guide me and that sparked the idea of RunGo.

2) What separates this app from other running apps currently on the market?

RunGo works like other running apps but also offers voice guided turn-by-turn directions for your runs. With a library of over 50,000 routes worldwide, including running tours and runs curated by local running communities, RunGo is great for traveling and allows you to re-discover your own cities by trying different routes. RunGo also provides all the usual statistics such as distance, pace, calories burned and provides a logbook to store your results. The app navigates you offline, and only requires data or wifi when you add runs to your library. After that, you can use RunGo to guide you, without any data or wifi.

3) You had the opportunity to present your app on Dragon’s Den, why are shows like that and Shark Tank important for startups?

Apps can be very hard to market, especially since there are some really big players in the market who have very big budgets. As a startup we have limited resources and are constantly looking for creative ways to expose ourselves. Dragons’ Den has over 1 million views so being on the show can be a great way to promote your startup as long as you have a good idea and don’t embarrass yourself. It was also great for us as a company – as we prepped our pitch, we really went back to make sure we understood our business, brand, and numbers. It was a great experience and you can see our pitch on February 15th on CBC.

4) Where is your favourite place to run in the world and why?

That’s a tough one – I’ve run in so many amazing places around the world! I love trail running and we are lucky to have amazing trails in Vancouver, BC. But if I had to pick, I think my favourite place would be Marin headlands in the San Francisco Bay Area. It is where I started running so it feels like my running home. The Headlands Run that took you from Crissy Field, over the Golden Gate bridge and up into the Headlands onto a peak with a panoramic view (on a clear day) was probably my most memorable run when I lived in the city.

5) What would you like to accomplish with the app in the next five years?

There is so much I’d love to accomplish in the next five years on top of being one of the leading running apps by then. It’s often said that the best way to explore a city is by foot and our ultimate goal is to give as many runners worldwide as possible, the freedom and confidence to discover all the amazing running routes around them. I was in Dublin just over a year ago and was able to explore the city by running a different route every day. The feeling of completely immersing myself in the city was amazing as I explored routes created by a local running store. It was a completely different experience from when I used to travel for business years ago and was usually recommended to run up and down the river bank by the hotel.

For more information on the RunGo app, go here.

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