No gym membership? No worries! With spring now here, it’s a lot easier to be active outdoors!
There are lots of ways I like to be active when the weather starts warming up, one of which is creating my own HIIT (High Intensity Interval Training) workouts in any kind of location I can find. Whether you find a park, soccer field, playground or even rooftop somewhere in your area, all of these locations can be used as your “outdoor gym”.
I usually plan and jot down a quick 15-30 minute interval-based workout (usually anywhere from 5-10 different exercises) before heading out to my location of choice. I sometimes even include props like a skipping rope, a resistance band, free weights or even a bean bag, to switch things up. I then throw everything in a bag and walk towards my location of choice.
I also either bring my headphones or a portable speaker with me if I’m going alone to add a bit of atmosphere to my workout.
Whether you’re in an urban or rural setting, there are always outdoor spots you can use for your workouts, sometimes you just need to use your imagination. Though it may take a little bit of time getting used to, outdoor workouts are far more inspiring than indoor workouts. Just look at those views!
Last week, over 150 runners made the incredible trek from from Santa Monica to Las Vegas on foot for the third annual The Speed Project. They left the Santa Monica pier at 5am on Friday March 10th and in relay form, raced to the world famous “Welcome to Las Vegas” sign. Rebecca Gentry was one of those athletes who flew all the way from London just to be a part of the journey. She was one of only two women in the winning team so I wanted to chat with her about her experience and what it was like to be a part of such an epic undertaking.
1) For those who aren’t familiar with The Speed Project, can you share with us what that is?
Aside from insanity, it’s a 340 mile relay race starting from Santa Monica Pier in Los Angeles ending under the “Welcome to Las Vegas” sign in Vegas! Is crosses the Mojave desert and involves continued running through day and night with the support of a crew in an RV. Each team member runs more or less an equal distance, and you high 5 your team mate to make the exchange between yourselves. It’s all about strategic, fast running though varied terrain battling sleep deprivation and hunger!!!
2) Why did you want to partake in this event? Was it your first experience?
It was my first time racing TSP. I was asked to join the Original team by one of the co-founders Blue Benadum. Blue and I met just over a year ago in Berlin through our mutual work with Nike+ Run Club. I’d followed his journey of the event in 2016 and when he asked me to join the team I knew it would be an incredible challenge and experience for myself as well as an insane way to work hard amongst a great team who were heading out to break records. Furthermore being a runner from London, I thought it would be quite amusing to be cruising through the desert in very high, dry heat – when do you get handed an opportunity like that and turn it down?!
3) What was the hardest part of the journey?
My first leg was actually the hardest. The pressure of being on the team defending the title, and ideally breaking the record, was mammoth. The nerves got the better of my and dealing with a decent incline and LA heat beating down on me as I pushed on the edge of the freeway I felt the pain. I was convinced I was going to let everyone down, but pushed on as hard as I could trying to silence the demons, and was pleasantly surprised when i checked my pace once on the RV! I changed my mindset immediately after that and positively reinforced my mind with reassurance that I had trained very hard for this and I was doing the best I could.
4) In addition to running in The Speed Project, you are also the Nike+ Run Club Coach in London, you work as a fitness instructor at Equinox and you are also a fitness model. Do you find that there’s a real supportive women’s fitness community out there?
Massively. In London the awareness of Women’s running has grown exponentially over the past couple of years. I feel that women are becoming stronger and more fierce within the industry. We are busy people and work hard to incorporate fitness into our daily lives for aesthetic reason and health reasons combined.
At NRC I see groups of women coming to the sessions together. They support one another by making the runs their social time together, they have it in the diaries and they rely on each other to show up. It’s that sense of community and friendship which encourages the progression and growth of each runner.
In my Equinox treadmill sessions I see majority women attending my classes and they’re always asking my advice of how to stay strong and fit along with how to run faster. There’s certainly an understanding that you needn’t be a) male or b) whippet thin to be a fast successful runner. Everyone woman pushing the boundary inspires so many more to do the same which is just awesome.
5) What is the next goal that you are setting for yourself?
Haha well my coach – Blue – would be happy to read that I’ve secured myself a marathon bib for May this year as I’m determined to break 3 hours. As yet I’m still seeing where I could race (I’ve love a bib for Copenhagen) but aside from that, I’m waiting to see what crazy race pops up in my world and I’m sure I’ll be on the start line!!!
Vancouver is filled with so many unique fitness studios. Movement 108 stands out in the city because of its unique approach to group classes and while also providing a very intimate and friendly setting. In addition to their indoor gym classes, they also offer outdoor group classes, a refreshing option for those looking to switch up their workout routine. The space’s founder Aaron de Jong shares the inspiration and philosophy behind Movement 108.
What inspired you to start Movement 108?
The idea that exercise is this mandated portion of our day that can’t be social, interactive or educational really bothered me. I came from working in the personal training world of ‘punching the clock’ and wanted to create my own space where meeting and connecting with people and moving your body really well could all happen under one roof.
How does the Movement 108 philosophy differ from other fitness studios or workout spots in Vancouver?
We are grounded in movement and strength training. Often coined as ‘sneaky workouts’. I’d say that the majority of exercise classes focus on high repetition and high heart rate activities that sacrifice form in the long run. To get strong, you’ve got to strength train, we can’t just keep going to the same classes or hit the treadmill for longer. There is a place for everything in the healthy workout schedule but we like to play the piece of moving really well in progressions and strength training really well to feel strong in your body.
What are some of the classes and services that you offer?
We love using bodyweight, Kettlebells and TRX as our tools in our functional training. Our classes consist of Combo classes which incorporate all those tools, Kettlebell classes which are more strength focused and Metabolic classes which focus on strength and conditioning (high heart rate!). Those are our mainstays on the schedule and we round out the balance with our stretch recovery classes, run group, hiking group and Strength and strength classes.
How important is community at Movement 108?
It’s hugely important. More and more in our full lives do we want to connect socially during our sweat times. It’s the only way to cram it all in! We love it when people who have made 108 their exercise base integrate themselves into the community. It all starts from us as instructors connecting and grounding into relationships with one another and then opening that space and opportunity up to anyone that walks in the doors.
Where would you like to see Movement 108 in 5 years time?
That’s a tough one to imagine. Really our goal is to make basic, consistent movement a mainstay in our communities lives. That starts by us being consistent in our space and not always jumping to the ‘next thing’. That being said the idea of a second location within the city has got us thinking.
This year, I’m holding myself accountable for the goals I’ve set for myself and the things I want to accomplish. In order to be successful, there are lots of things I need to take into consideration and take care of. Though some goals are harder to achieve, when you have all the tools necessary and have the right mindset, you can accomplish just about anything. Proper preparation is absolutely key to get race ready.
My main running goal this year is to run my first half marathon, so I’m taking the necessary steps to make sure I can achieve this goal injury-free. Here are some tips and things I’ve learned that could also potentially help you along the way to achieve the goals you’ve set out for yourself.
1) Train properly. The one thing I’ve learned from last year’s injury is to make sure you train the right way for the goal you’ve set for yourself. That means, if you’re planning on doing a run, make sure you also cross-train, do some weight-lifting, incorporate yoga or swimming into your weekly practice or other activities that will complement your training and will strengthen other parts of your body. Additionally, it’s important to have a running plan that increases distance, changes pace, terrain, etc. the proper way. Increasing distance more than 10% a week can have a negative effect on your body, so take a calendar and plan the weeks/months leading up to your sporting event. Also, pre and post-workout stretching and foam rolling are just as important as the workout itself.
2) Eat right. This may be obvious but it’s easy to get off track. Make sure you have some carbs and protein 30-60 mins post-workout in order to facilitate the replenishment of muscle glycogen and muscle repair. Making sure you eat clean as much as possible is also key. Being a vegetarian (borderline vegan), I have to watch my protein intake and make sure I don’t develop any vitamin or mineral deficiencies. If you don’t have time to make your own meals, look into getting a meal prep service, there are so many great ones available today.
3) Go for tune-ups. The one thing I omitted to do last year was going for tune-ups when I started training heavily. Whether it’s visiting a physiotherapist, acupuncturist, RMT, chiropractor or even nutritionist, these people will have a positive impact on your training and can also help prevent injuries or further injuries in the future. These professionals will be able to give you some stretching tips, make sure you’re training properly, getting the right nutrition, etc.
4) Get into the right mindset. You can’t achieve what you set out to do if you’re not in the right mindset. If that means downloading the Headspaceapp, or signing up for meditation classes, going to see a therapist, whatever you have to do, do it! You need to feel confident, comfortable and in tune with your body and mind in order to accomplish your goals. There’s no shame in taking care of your mind as it is just important as your body.
It’s rare to enter a fitness studio and feel immediately at home but when I stepped into Distrikt Movement‘s super fun space in North Vancouver, I instantly felt like I was part of their community. Being new to Vancouver, it’s something that I really appreciated.
Led by two amazing souls – Jian Pablico and Alex Mazerolle, Distrikt Movement is so much more than a fitness studio. Over the past three years, the two have come together to create an amazing community of like-minded individuals that are looking for a healthier lifestyle while also keeping good vibes at the forefront. I had the opportunity to try out one of their signature classes CRUSH HUSH – a 75 min class that combines HIIT and yoga. All of their classes are cleverly named and marketed but above and beyond that, they leave you feeling great about yourself.
Jian shares below the story behind what inspired the space and the community they’ve been able to create in just a few short years.
What inspired you to start Distrikt Movement?
Our foundation was working with young people. We met and started to collaborate because of our mutual dedication to empowering youth in our separate youth programs (Alex with Girlvana Yoga and Jian Vars/ty Initiative). As we started to work together more, we began to see the changes in the young people we were connected with and the community we were cultivating. We realized that the community we were building needed a home and just as important, a village of people who would buy in to the same idea. At first, we kept our work with youth initiatives low key but as people started to find out more about the Distrikt, they understood that the studio was much more than just the typical yoga/fitness studio. We didn’t have programs for youth as a sidebar, but as a foundation and inspiration for how we taught our classes, designed our space, played our music and connected with each other. The young people we know inspired us to open the Distrikt. We wanted a space for them to be seen and flourish alongside a community of healthy, supportive and aspirational people. We also wanted our youth to be inspired by us and in order to do that, we needed to go beyond just talking about doing what we love, to actually just doing it.
What separates you from other fitness studios in the greater Vancouver area?
I think what separates us is (a) our unwavering and unapologetic commitment to young people and (b) Our ability to not worry about what others are doing. We are always trying to be innovative with our offerings. We do this to make sure we are always relevant and so we keep people inspired to stay connected. There are so many studios popping up everywhere and with that an influx of more studios adding DJ’s to their classes, beer with yoga and retreats for their community. I think what separates us the most is our unwillingness to settle and be content. We want to push the boundaries of what studios are. With that in mind, I feel like we create classes that are unheard of, events that are so unique that they can’t ever happen again and people who are open to it all. For example, we cancel classes for dialogues and open mic nights, we train our youth to take over classes, support causes that our people are passionate about and throw epic parties for no reason except for the sake of community. In short, what separates us from other fitness studios is that we never set out to just be a fitness studio.
You seem to have developed a great community at the space, what do you attribute your success to?
We attribute our success to understanding the power of the little things and it is in this understanding that we have built the studio on. “How we do one thing, is how we do everything”. We do everything with love and inclusion in mind. This means that the way we make our playlists, classes and events have the same passion as the way we create community. This is important because all those little things are what end up becoming the reason why people fall in love with the studio. When people see how much care we put in to every little thing in the space, they actually also truly see us and in that moment we see each other.
We also care so much about the in-between moments. We believe that the moments before class and after class is just as important as the class itself so we make it a point to not let those moments be unused. We genuinely care about each person in our class and want to know about their day. In the first weeks of our studio, we used to have an automatic check in system that was regulated with a typical keychain that our people could carry around. People would flash the barcode that was on the keychain on a laser on the front desk, smile and get changed to workout. After a few weeks, we stopped using that sign-in system and just made it a point to learn people’s names while signing them in manually. It totally slowed down the process of sign-ins but it absolutely forced us to connect and see people. Today after you sign-in, before we move, a check-in question is always asked for all of us to answer. This process has created a group of people who are not only signed-in to class but more importantly checked-in to the idea that there is more to this place than just working out. Our great community was created by constantly checking in with people and doing it in the most human way possible.
In addition to your regular classes, you put on a lot of special events and help out youth in the area, why is that important for you both?
We put on a lot of parties because we don’t want to wait to celebrate ourselves and our community. We’ve thrown parties because we designed a new t-shirt, to support a cause, because it’s summer, because summer is ending and just cause we feel like we need one. For us, events create more meaningful connections so the more we can do them, the better. We also see them as a great opportunity for us to truly see each other more. For example, when we organize an event to support someone’s cause/initiative we are also sharing that person’s story to others. We are getting a glimpse in to what makes that person who she/he truly is. The more we can do that, the more we grow. We also throw a lot epic parties so we can just party and dance with our people. It’s great to be able to party late with people one day and then workout with them the next (insert cute quote about balance here).
We support young people so much because we understand that it takes a village to raise a good person and we want to be part of that village and therefore do our part. We are also constantly inspired and influenced by young people. For us, our young people teach us to laugh more, love fearlessly, live courageously and to never forget who are.
For more information on Distrikt Movement or to check out one of their classes, go here.
This week, I share my final favorite spin studio in Vancouver. Spin Society opened up their first studio a few years ago on Granville St. in downtown. After a successful couple of years, they launched their second location just a few weeks ago. Everyone at the space is so incredibly welcoming and friendly and their master trainer Lucy is one of the most passionate instructors I’ve ever met. The studio’s founder Dominik Desbois shares the story behind Spin Society.
What inspired you to start Spin Society?
I am an engineer, my background is in bridge engineering. I went to McGill to get my engineering degree. I worked as an engineer for six years and was not satisfied with where my life was going. I stopped and thought about everything as a whole and thought that I needed to serve a bigger purpose. The whole computer 12-hours a day thing was not for me so I decided to go back to school. I went to do my MBA and it’s during that time that I met my wife, who’s a spin addict. She was spinning every single night and just couldn’t get enough of it. So I started researching the subject and thinking about what makes it addictive. At the end of the day, what makes it addictive is the people. You can throw a bunch of bikes in a room and play loud music, anybody can do that. You can throw money at it, build it but unless you have the right people, it won’t work. That’s the part that intrigued me. I’m a builder so how do I build a team that will give people that feeling of “I can’t get enough”, so that’s what drives what we do. From the very start of Spin Society was how do I put together people, because I definitely have my shortcomings when it comes to marketing, that I’m not good at, but I think I have an ability to get people together and work as a team. How do I assemble a team so that we can thrive as a business and I think that’s what we’ve done.
What would you say separates you from other spin studios in the city?
It was tough because when I opened Spin Society, I thought I would be the only one because when I wrote my business plan and the financing and all that stuff, it was a few years before we opened our doors. And then we opened our doors and four other spin studios were popping up. I think through time, was has made us different is the wide-range of people that we can bring together. There’s a really cool feeling at Spin Society when somebody walks through the door, there’s an energy where they feel like they belong right away. We’re a no judgement, no ego zone, you work as hard as you want to and if it takes you a little longer to get to where you want to, it’s fine. At the end of the day, it’s almost like we’ve created a space that’s all about transformation and giving you the opportunity and permission to laugh, to cry, to yell to be angry. Our trainers are amazing, I couldn’t be prouder of our team. All of our instructors are phenomenal at what they do. They will break you down with music to a point where they can inject a lot of positivity. The whole team is super upbeat and positive. It’s a people business.
What are some of the classes that people can take and what kind of experience can people get when they come to Spin Society?
We pride ourselves on the Spin Society method. We work really hard with all of our instructors and our master instructor Lucy. She spends countless hours making sure that everyone is consistent. We want people’s identities to shine but we want everybody to operate within a box that we’ve created, that is Spin Society. One of the big key things here is that no matter what class you take, you’ll get that consistency. The only thing that changes is the music. Besides the music, the very challenging workout, every instructor teaches the same way and uses the same language. You’ll get your ass kicked and if you’re into that, then you’ll get that no matter who you take on the schedule. And besides that, we have a really nice approach to customer service, where we really value the relationships we build. We try to get to know the people that come in by name. We like to cater to everything that you need to make this experience the best that we can.
Spin Society opened up a second location in North Vancouver. There seems to be a big demand for fitness studios out there, can you share your experience with opening up this second studio?
We just opened on December 12th, we really built a unique vibe and space and interior design there. There’s crazy demand on the north shore because people who are over there are just tired of that bridge. You want to be able to stay on the north shore and be able to go to the good restaurants and good fitness studios. There’s no real reason to come downtown anymore and there’s a very young crowd moving in. North Van’s ready for it but it’s going to take time to build. As much as I’d like to think that we’ve built something really cool here, the fitness names don’t quite creep all the way past the bridge yet so it’s just starting from the bottom. Building the classes and the community and letting people know that we’re there.
Where would you like to see Spin Society within the next five years?
I don’t like the franchise model for what I do because I’m really particular about what I wanna build and the energy in every studio so I’d like to keep control of that. But I would love to keep growing it as much as I can. I’m a builder so once I finished building the studio and it’s functioning, I want to be completely hands off and trust the people to just do a really good job and want to move onto the next build. I’m already looking at the third and negotiating the space for the third studio, so when that’s done I’ll probably move onto the fourth. I’ll stop when someone tells me to stop or when the market tells me to stop.
Squamish has become one of the country’s most popular locations for outdoor sports and adventures. One of the latest and greatest activity to come to the area is the Sea to Sky Gondola, located just a few minutes from the city centre.
Right off the 99 Highway, the gondola allows guests to get a panoramic view of the area while heading up the mountain. Once at the top, they offer a wide variety of activities to choose from. Whether you’re into snowshoeing, a casual walk, tubbing or ski touring, the Sea to Sky Gondola has got you covered.
We opted for a snowshoeing excursion, which last 1.5 hours, with a super friendly and knowledgeable guide who has been residing in the area for 10+ years. Our guide brought us on some of the most scenic trails that tower the snow capped peaks of the mountain. They have trails for all levels and even have some light up trails and offer special themed activities depending on the time of year. The trails for snowshoeing and walking come at no extra cost once you are up at the top of the mountain.
In addition to the trails, you can also walk over the Sky Pilot Suspension Bridge or get some breathtaking views of Squamish at the Summit Lodge Deck.
Following our snowshoeing excursion, we tried out their winter tube park, for some old-fashioned tubing. Situated just a few steps away from the Gondola, you get to slide down one of their four designated lanes as many times as you want for just an extra $5.
Once you’re done your activities, you can either sit fireside or grab a snack while warming up in their cozy in their mountaintop lodge.
Can’t make it this winter? Not to worry. They have just as many activities to do in the summer time. In the summer, you can also hike up the Sea to Summit Trail (and can bring your dog along with you!), go rock climbing, do mountain top yoga, etc.
If you’re headed up to Whistler or looking for a great day excursion, head over to the Sea to Sky Gondola in Squamish!
For more information on the Sea to Sky Gondola, go here.
I love combining technology with running. Over the past two years, running apps have been key in documenting my progress as a runner and also keeping tabs on the runs that I have done when I travel. I recently heard of the running app RunGo, which was developed by Vacouverite Craig Slagel. Since I’ve been spending time running around Vancouver, I thought it would be interesting to find out more about this local startup.
1) What is the inspiration behind the RunGo app?
RunGo was inspired by Dynasty, my retired guide dog who I adopted in 2012 just after starting the company. As a runner and frequent traveler, I often had the issue not knowing where to run or getting lost when I tried to explore. When I adopted Dynasty, my friends joked I should use her to guide me and that sparked the idea of RunGo.
2) What separates this app from other running apps currently on the market?
RunGo works like other running apps but also offers voice guided turn-by-turn directions for your runs. With a library of over 50,000 routes worldwide, including running tours and runs curated by local running communities, RunGo is great for traveling and allows you to re-discover your own cities by trying different routes. RunGo also provides all the usual statistics such as distance, pace, calories burned and provides a logbook to store your results. The app navigates you offline, and only requires data or wifi when you add runs to your library. After that, you can use RunGo to guide you, without any data or wifi.
3) You had the opportunity to present your app on Dragon’s Den, why are shows like that and Shark Tank important for startups?
Apps can be very hard to market, especially since there are some really big players in the market who have very big budgets. As a startup we have limited resources and are constantly looking for creative ways to expose ourselves. Dragons’ Den has over 1 million views so being on the show can be a great way to promote your startup as long as you have a good idea and don’t embarrass yourself. It was also great for us as a company – as we prepped our pitch, we really went back to make sure we understood our business, brand, and numbers. It was a great experience and you can see our pitch on February 15th on CBC.
4) Where is your favourite place to run in the world and why?
That’s a tough one – I’ve run in so many amazing places around the world! I love trail running and we are lucky to have amazing trails in Vancouver, BC. But if I had to pick, I think my favourite place would be Marin headlands in the San Francisco Bay Area. It is where I started running so it feels like my running home. The Headlands Run that took you from Crissy Field, over the Golden Gate bridge and up into the Headlands onto a peak with a panoramic view (on a clear day) was probably my most memorable run when I lived in the city.
5) What would you like to accomplish with the app in the next five years?
There is so much I’d love to accomplish in the next five years on top of being one of the leading running apps by then. It’s often said that the best way to explore a city is by foot and our ultimate goal is to give as many runners worldwide as possible, the freedom and confidence to discover all the amazing running routes around them. I was in Dublin just over a year ago and was able to explore the city by running a different route every day. The feeling of completely immersing myself in the city was amazing as I explored routes created by a local running store. It was a completely different experience from when I used to travel for business years ago and was usually recommended to run up and down the river bank by the hotel.
Eastwood Cycle is unlike any spin studio I’ve ever been to. As soon as you step into the Hastings St. flagship, you’re immediately transported into an oasis of tranquility and wellbeing. Their beautifully designed studio brings decoration elements from Morocco to create a colourful and warm environment. The spin studio itself is without a doubt one of the largest I’ve seen, providing a lot of space for bikes and also for pre or post-workout stretching.
Jillian Sheridan started the space with her husband two and a half years ago. She took a few minutes at the studio last week to answer some of my questions about the space.
What inspired you to start off this space?
I had never personally really found a studio, prior to opening Eastwood that I had been to and had felt that I was part of the community right away. I always felt that I was either not a part of the community or a number and no one would ever notice when I would come or go. That was something that I was always searching for; a really strong community. Then my husband and I found spin and fell in love with it. We were looking to do something different and while we were on vacation in Sayulita, Mexico, we did some brainstorming (we do our best work on the beach!) and decided that if there’s something we want and can’t find, then we should just create it. So we decided to take a leap of faith.
What makes Eastwood Cycle stand out from other spin studios?
Our experience and the space for sure. That was really important to us, we wanted to create a space where people would come and want to stay. People can hang out and enjoy the time while they’re here. The design as well because for us it’s not just about the ride itself, but everything from the minute you walk into the studio. We call our front desk staff the “Experience team”. We’re all about the little touch points.
What are some of the different classes that you offer?
The ride is also huge for us, so we’ve created the Icon class and the Athlete class. We found that when we opened, we had this massive demographic that wanted different types of classes. The Icon is more rhythm-focused and structured to the beat of the music and incorporates weights. Whereas the Athlete class, that my husband created, is more in the saddle. It’s great for people training for the road, it’s intervals, hill climbs and usually does not incorporate weights. A lot of our regulars will take both classes and as a result are getting a different experience when they ride each time. It also attracts different people from all walks of life.
In addition to providing spin classes, you also have a variety of products that people can buy when they come to the studio, can you expand more on that?
I do all of our retail. For us we’re not spin, we’re not fitness, this is a lifestyle, it’s about what makes you feel good, what you’re doing and what you’re wearing. All of the products that are here are an extension of who we are. It’s the biggest compliment when you see someone wearing your logo on their chest. The retail for us has been pretty special. We use a couple of different brands out of LA and we also have RYU, who are local. We also have custom yoga mats that were designed for us by a company called Yeti Yoga. We started ordering from them when they had a small Etsy shop and now they’re on Shopbop. They do a bunch of custom designs for us and are out of Portland.
What is new for Eastwood in 2017?
We’re doing a lot with the GranFondo this year. It’s a ride from Vancouver to Whistler. There is about 5000 people that take part in it and we’ll be holding a bunch of different training rides for them. We’ll also have our bikes at the finish line so that cyclists can spin out the lactic acid after their ride. That’s been a huge project that we’ve been working on. In the spring, we’ll be turning downtown into our true flagship that will hold all of our concepts – Eastwood Cycle, Eastwood Boxing and Eastwood Meditate. So when we opened Eastwood, we always wanted to house different concepts, that’s why we chose a name that was more of a place that you were going to and wasn’t necessarily associated with one specific workout. So we’ll be doing a rebirth of Eastwood, which is exciting. We’ve been waiting to open box since day one. It’ll be great to refresh the studio and open up new concepts. Once those are up and running, we’ll also be doing boutique studios.
What can people expect with Eastwood Boxing and Eastwood Meditate?
People can expect a different experience for each workout. Boxing will be done with dim lights, loud music and all bags. We’re building it so that each separate room that you walk into, you will have a different experience in terms of lighting, smells, noise and even how you enter. Meditation will be a totally different experience as well. You can get the vibe from our Instagram account, with the colours and quotes, so it has been a fun project and something we’ve been researching and waiting to launch for so long, so it’s fun to finally be able to talk about it and see it come to fruition.
For more information on Eastwood, go here. Check back next week for my 3rd spin studio recommendation in Vancouver!
Responsible for creating “Activewear” as we know it today, Australian designer and entrepreneur Lorna Jane has been creating inspiring gym wear for women since the late 80s. Today, she’s a force to be reckoned with in the industry. Having inspired countless women to start sweating and look great while doing so, she is someone to look up to for active and healthy living. Lorna Jane recently opened her first flagship store in Vancouver and I had the opportunity to chat with her about her brand as well as her plans for 2017.
1) What inspired you to start the Lorna Jane brand?
My inspiration was really quite simple, but I guess unusual for the time. I wanted to design activewear that would inspire women to workout. My thoughts were that if I could make my designs both fashionable and technically functional, that women would put them on in the morning and wear them all day so that when an opportunity presented itself for her to workout she was ready to go! I was working as a fitness instructor at the time and there was absolutely nothing available for women that was anywhere near feminine and fashionable. So when I started wearing my designs to the gym, the women in my classes wanted to place orders – and it grew from there. The demand was overwhelming and within a few weeks I decided to take the plunge, quit my day job and pursue designing activewear full time, and you know what? I haven’t looked back since.
2)What would you say is the biggest change in activewear since you started in the industry?
I started designing activewear before it was even a ‘category’ so I’ve always had a very strong vision for it to be something so much more than what you put on to work out! To me, the fact that sport luxe is now such a huge global trend is true testament to just how strongly activewear complements the modern woman’s busy lifestyle – and believe me when I say this is just the beginning! I am often asked if I ever would have believed that activewear could be such a huge category and my answer is always – “you’re kidding right – I have been talking about this for 25 years!”
3) What separates Lorna Jane from other activewear brands?
We were the first to coin the term ‘activewear’ and are the ultimate believers that wearing activewear can actually change your life! At Lorna Jane, everything we do as a brand is aimed at inspiring and empowering women with our activewear, our Active Living Philosophy and daily practice of Move Nourish Believe. We are an Authentic brand that has heart and is on a mission to empower and inspire women all over the world. We believe that activewear can’t change the world – but the women that wear it absolutely can!
4)What are some of your proudest achievements with the brand to date?
There have honestly been so many, from winning Fashion awards, Marketing awards, Retail awards opening stores around the world and even meeting Oprah. But one of the moments that will stick with me forever was as far back as 1993, we had just l opened our first retail store in Australia and my husband Bill was working in store that day, while I stayed at home to design and sew the next range. I remember Bill walking through the front door long before closing time and I panicked, asking him “what was he doing? Who is looking after the store?” and he just smiled and said to me “Lorna, we’ve sold everything”. And we actually HAD… a woman from Malaysia had walked in to the store and taken every single thing! That was a real turning point for us and when we realised this crazy idea of ‘activewear’ was so much bigger than we ever could have imagined.
5)Can you talk us through some of the new collections you’re releasing in 2017?
2017 is an exciting year for activewear. At Lorna Jane we have a big focus on Women’s Technical Fashion and are asking women to re-think their Active wardrobe this year more than any other! We deliver 70 to 100 new Lorna Jane pieces every month, and this month (Feb) we have a huge focus on ACTIVE CORE STABILITY our trademarked technology that will seriously change the way you see yourself in tights. They come in a variety of shapes and colours (so there’s something for everyone) but believe me when I say – they are seriously life changing. They’re the most flattering tights you’ll ever own because they shape and support your curves like nothing else in the marketplace. But they’re also really functional and the perfect workout essential.
To find out more about Lorna Jane and her active living brand, go here.