Eastwood Cycle is unlike any spin studio I’ve ever been to. As soon as you step into the Hastings St. flagship, you’re immediately transported into an oasis of tranquility and wellbeing. Their beautifully designed studio brings decoration elements from Morocco to create a colourful and warm environment. The spin studio itself is without a doubt one of the largest I’ve seen, providing a lot of space for bikes and also for pre or post-workout stretching.
Jillian Sheridan started the space with her husband two and a half years ago. She took a few minutes at the studio last week to answer some of my questions about the space.
What inspired you to start off this space?
I had never personally really found a studio, prior to opening Eastwood that I had been to and had felt that I was part of the community right away. I always felt that I was either not a part of the community or a number and no one would ever notice when I would come or go. That was something that I was always searching for; a really strong community. Then my husband and I found spin and fell in love with it. We were looking to do something different and while we were on vacation in Sayulita, Mexico, we did some brainstorming (we do our best work on the beach!) and decided that if there’s something we want and can’t find, then we should just create it. So we decided to take a leap of faith.
What makes Eastwood Cycle stand out from other spin studios?
Our experience and the space for sure. That was really important to us, we wanted to create a space where people would come and want to stay. People can hang out and enjoy the time while they’re here. The design as well because for us it’s not just about the ride itself, but everything from the minute you walk into the studio. We call our front desk staff the “Experience team”. We’re all about the little touch points.
What are some of the different classes that you offer?
The ride is also huge for us, so we’ve created the Icon class and the Athlete class. We found that when we opened, we had this massive demographic that wanted different types of classes. The Icon is more rhythm-focused and structured to the beat of the music and incorporates weights. Whereas the Athlete class, that my husband created, is more in the saddle. It’s great for people training for the road, it’s intervals, hill climbs and usually does not incorporate weights. A lot of our regulars will take both classes and as a result are getting a different experience when they ride each time. It also attracts different people from all walks of life.
In addition to providing spin classes, you also have a variety of products that people can buy when they come to the studio, can you expand more on that?
I do all of our retail. For us we’re not spin, we’re not fitness, this is a lifestyle, it’s about what makes you feel good, what you’re doing and what you’re wearing. All of the products that are here are an extension of who we are. It’s the biggest compliment when you see someone wearing your logo on their chest. The retail for us has been pretty special. We use a couple of different brands out of LA and we also have RYU, who are local. We also have custom yoga mats that were designed for us by a company called Yeti Yoga. We started ordering from them when they had a small Etsy shop and now they’re on Shopbop. They do a bunch of custom designs for us and are out of Portland.
What is new for Eastwood in 2017?
We’re doing a lot with the GranFondo this year. It’s a ride from Vancouver to Whistler. There is about 5000 people that take part in it and we’ll be holding a bunch of different training rides for them. We’ll also have our bikes at the finish line so that cyclists can spin out the lactic acid after their ride. That’s been a huge project that we’ve been working on. In the spring, we’ll be turning downtown into our true flagship that will hold all of our concepts – Eastwood Cycle, Eastwood Boxing and Eastwood Meditate. So when we opened Eastwood, we always wanted to house different concepts, that’s why we chose a name that was more of a place that you were going to and wasn’t necessarily associated with one specific workout. So we’ll be doing a rebirth of Eastwood, which is exciting. We’ve been waiting to open box since day one. It’ll be great to refresh the studio and open up new concepts. Once those are up and running, we’ll also be doing boutique studios.
What can people expect with Eastwood Boxing and Eastwood Meditate?
People can expect a different experience for each workout. Boxing will be done with dim lights, loud music and all bags. We’re building it so that each separate room that you walk into, you will have a different experience in terms of lighting, smells, noise and even how you enter. Meditation will be a totally different experience as well. You can get the vibe from our Instagram account, with the colours and quotes, so it has been a fun project and something we’ve been researching and waiting to launch for so long, so it’s fun to finally be able to talk about it and see it come to fruition.
For more information on Eastwood, go here. Check back next week for my 3rd spin studio recommendation in Vancouver!