5 Questions With: Ashley Cuff of CEDAR Juice

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Photo credit: CEDAR Juice

I LOVE fresh pressed juices. Hands down one of the best purchases I made last year was getting my own juicer. I try to make at least one fresh juice a day but when I don’t have time to make them myself, I love grabbing a CEDAR Juice.

Since I’ve started training intensively for my two upcoming races – the 10k in May and the Nike Women 15k in June, I noticed that adding these juices to my daily food regimen, have been a great energy boost. In case you haven’t heard of them yet, CEDAR Juice, is a rad local fresh pressed juicery based in Toronto that has been making delicious organic juices for the past couple of months. They’re known for their doorstep delivery cleanses but they also offer maintenance packages and custom juice packages for those wanting to incorporate juices into their daily diet. If you live in the city, you’ve probably seen their juices pop up more and more at different shops and events.  I really wanted to know more about the benefits of drinking these juices particularly when training so I was thrilled that Ashley Cuff, the co-founder of CEDAR Juice agreed to answer a few questions about their juices. Hope you’ll learn as much as I did from reading this 5 Questions With interview!

1) What was the goal behind starting CEDAR Juice?

Everyone is working hard, living busy lives, but wanting to be healthy. It’s just hard to do when you are constantly on the run. We wanted to create a healthy juice, which tastes amazing that people can incorporate into their daily life and make being healthy just a little more easy and simple. There is a lot out there which claims to be healthy, but is really just filled with sugar.  At CEDAR the only ingredients are listed on the label, so you know exactly what you are getting – all 3-4 lbs of fruit & vegetables  in each bottle. 

2) How did you go about creating these juices?

The juices which are apart of our cleanse were developed to replicate our normal eating throughout an average day.  We give you our Kale Made Good at breakfast & lunch when you are looking for a hit of energy & nutrients.  As the day progresses and you are looking for something heartier we have Skip to the Beet (our beet, carrot, apple, lemon, ginger) and lastly  Cracked It (cashew, hemp, vanilla and coconut nectar), which has the health fats, glucose and protein you need for a restful sleep.  The juices are chosen to have a balance of green juices, fruitier juices and lastly a cashew nut milk to end the day.  We try to really balance the efficacy of the juice from a cleansing perspective with flavour.

3) What separates CEDAR Juice from other cold pressed juices?

There are some great cold pressed juice companies across Canada, but we hope that ours tastes better…nutritious & tasty! Our juices are 100% organic & cold pressed.  We use local ingredients when we can (tough in the winter), and are made in the west end of Toronto in the Junction.  

One of our big goals is to excel at simplifying the cleanse experience.  By having our bottles numbered, making it easy to order, shipping to your door at a reasonable price (quickly) and providing a lot of resources and support for our juicers during their cleanse, we think we achieve this.  We get a lot of positive feedback on our customer service and this is keeping us motivated to keep moving in this direction – make it simple, stupid.  

4) Can you explain some of the benefits you can get from drinking these cold pressed juices?

A cold pressed juice has 2-3x the nutrients of a typical juice.  With minimal heat & oxidation of the fruits and vegetables during the making of the juice all of the nutrients, minerals and enzymes stay intact.  That really is the simple science behind cold pressed.  Our most nutritious juice is our Kale Made Good. This is because the 3-4 lbs of greens which is in just one of our bottles, such as kale and swiss chard are alkalizing, loaded with minerals such as calcium and magnesium, plus they contain a lot of vitamin C.

5) How you would recommend incorporating these juices into one’s training regimen and diet?

Any one of our juices can be a great addition to your diet if you are training for a run, or other sport event.  However there are 3 juices in particular that I think should get a particular shout out!  Skip to the Beet (beet, carrot, apple, lemon & ginger) is a great endurance enhancer & is the perfect juice to have 2-3 hours before a workout.  Cracked It (cashews, hemp seed, vanilla & coconut nectar) has got the right amount of protein and carbohydrates, is easy to digest, and is therefore your perfect post workout juice. Lastly is our Kale Made Good – our green juice is filled with the nutrients and alkalizing effect your body is craving. 

**Ashley and CEDAR Juice are offering a 10% discount to those interested in their doorstep delivery cleanses and also maintenance packages. They offer free shipping to anyone in the Toronto area but can ship elsewhere across the country. Get all the shipping details on their site. If you’d like to place an order with them, please use the code: melsays10% to receive a 10% discount! If you’re looking for a great package of juices to drink while training, I recommend getting the “Fitness Freak” pack but you can also make your own customized pack by emailing: orders@cedarjuice.com. Want to pick up a CEDAR juice at a local retailer in Toronto? Click here for more info. 

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