5 Questions With: Pierre-Antoine De Myttenaere of SPRINGSIOUX

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Springsioux is a Paris-based brand and concept store. I first heard of them through Offner a few years ago. What started off as a small brand of t-shirts by founder Pierre-Antoine De Myttenaere, has evolved into so much more. Over the past couple of years, Pierre-Antoine developed the brand with his girlfriend and business partner Alisa Gusakova. Today the Springsioux line includes silver jewelry, high end fur and leather pieces designed in collaboration with Parisian designer Quentin Veron, ponchos and t-shirts designed in collaboration with Parisian tattoo artist Eddie Czaicki, etc. Last summer, they inaugurated their concept store in Le Marais, the coolest neighborhood in Paris. Since then, they’ve had countless artists, models and celebrities come to their shop. Nikki Sixx, Bradley Soileau, Sarah Barthel from Phantogram and Miss Kittin, are just some of the people that have been spotted wearing Springsioux. They’ve also organized a ton of events at their shop for Paris Fashion Week, the launch of their special collections, etc. Pierre-Antoine and his team are currently working on a collaboration with a famous French DJ that will be out soon. They’ll also be launching a coffee corner inside their Le Marais shop, which might also include their very own blend of coffee inspired by South America. I’m excited to present to you all today, my 5 Questions With Pierre-Antoine De Myttenaere of Springsioux:

1) Can you talk to us about about the idea behind Springsioux? Your mission?

I created Springsioux at the time when I was in a new wave band in Paris. The goal was to link music and fashion together. Then, I went on tour in Russia and Alisa (tour manager/girlfriend) joined Springsioux to help develop a silver jewelry line based on the Native American culture. We want Springsioux to be more than a brand, it’s a spirit, it brings together people from different backgrounds to create something strong and different from mainstream trends. That is where our motto “alive in the darkness” comes from. We don’t present collections every season, we prefer to create something when the time is right, depending on our inspiration but mostly on the people we meet. That’s why we love to do collaborations with other designers or artists!

2) Where do you draw inspiration for your Springsioux designs?

It’s a mix between traditional cultures (Native American, Mexican…) because there is something mystical in them and we try our best to make their heritage last by creating the most authentic designs, and also rock n roll subcultures. For me, the best example of rock subcultures and fashion are Malcolm McLaren and Vivienne Westwood with the Sex Pistols because they found the right balance. 

3) Who are your style icons?

The 80’s have a huge influence on us and I would definitely say… Nikki Sixx (Mötley Crüe), Grace Jones but I think the most important thing is attitude. Our “Springsioux man” can wear a skirt and still look masculine and mysterious and our “Springsioux woman” is strong and provocative.

4) What has been some of the most memorable moments thus far with Springsioux?

We went through several ups and down but some moments are forever engraved in our minds like when I received a phone call from a friend telling me that he saw Nikki Sixx wearing one of our rings during a festival… and also when we had pizzas and beers with all our friends on the floor of our empty store in Paris just after signing the lease!

5) For those who don’t know, you used to be in a band and you’re a big music fan. What are some of your current favorite artists?

Recently I discovered Black Atlass and I have to admit that the guy is just incredibly talented. I also love Phantogram and Coldcave, but when it comes to live music, I’m more into the louder stuff! One of my latest musical crushes is: The Balconies that I discovered on this blog. I think people just need to see them live, they will understand that I’m not exaggerating or falsely promoting them. These guys really give everything they’ve got on stage, from the first of seconds of their set, you feel like you’ve been slapped in the face!

Merci Pierre-Antoine!

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