This year marks La Roche-Posay’s 3rd edition of Become a Skin Checker campaign, which is designed to help individuals be proactive in detecting melanoma. The beauty brand’s mission is to educate Canadians to help them live a better life and to help prevent and fight skin cancer. As someone who is fair-skinned, freckled and has skin cancer running in their family, I feel compelled to talk about this initiative.
Started this June, the campaign wants to raise awareness for melanoma and other types of skin cancer through early detection via self-examination. Although 90 per cent of skin cancers are curable if detected early, 2 out of 3 Canadians have never had a mole checked by a dermatologist. And I myself, am one of them!
La Roche-Posay’s Become A Skin Checker initiative can help not only protect your own life but also help friends and family learn more about spotting suspicious moles. The brand recommends 3 easy steps that Canadians can follow in order to save their skin and adopt safe sun habits:
1 – Become A Skin Checker by checking your skin and the skin of loved ones on a regular basis with the ABCDE method. (I will be going in depth on how to use this method in an upcoming post, so stay tuned!)
2 – Protect your skin with broad-spectrum sunscreen such as Anthelios, the #1 recommended suncare by dermatologists in Canada and most advanced in UVA/UVB sun protection.
3 – Play safe in the sun by wearing your UV patch. (I will take the patch out on some of my outdoor adventures and report back in my next post!)
My UV patch is a cute heart-shaped wearable technology that has been proven to improve safe-sun behaviour and minimize sun burns. It is paired with an intuitive app that monitors sun exposure in real-time. Users can scan their patch using the My UV patch mobile app to determine the UV exposure level. With the help of an algorithm using your personal data (phototype, skin type, location and weather), the app will generate essential information on what behaviours to adopt plus what protection to apply and when. La Roche-Posay will be distributing 20,000 of these UV patches across Canada.
Stay tuned for an upcoming post detailing the process of skin checking and more!
This post was written in collaboration with La Roche-Posay but all opinions are my own.