It’s rare these days to see the heritage of properties and venues across the city of Toronto being preserved. However, when Rexall decided to open up their new flagship store in Toronto’s iconic Brunswick House, they made sure to not only preserve but also celebrate the venue’s musical past.
The Brunswick House is without a doubt one of the coolest landmarks in Toronto. What initially started off as a saloon in 1874, evolved into many things over the years including a hotel, a dance hall, a jazz and blues place as well as a concert venue and bar more recently.
I have a personal connection with this iconic place, as Brunswick was the first street I lived on when I first moved to Toronto back in 2009. I frequented the Brunswick House on several occasions for drinks and to watch hockey games during my first couple of years in the city. What I did not know is just how much musical history there was in that building.
“The Brunny” as locals like to call, served as a concert venue for heavy hitters such as Etta James, Buddy Guy, Gordon Lightfoot and even Canadian guitarist Jeff Healey. Artifacts, instruments and old gig posters from these concerts are all featured in the music exhibit and memorabilia collection currently on display inside the Rexall.
In addition to preserving these items, Rexall worked closely with the City of Toronto’s Heritage Preservation Service to restore the building’s outdoor façade and many interior elements that made this place so unique, such as the chandeliers, the tin ceiling, signage and the infamous keg barrel bar. All have been included in the drugstore’s new design.
Rexall‘s new flagship store will offer residents of the Harbord Village and surrounding area high-quality health services and personalized health experiences. There will also be a health centre, which will include a family physician and walk-in clinic in addition to providing drugstore and pharmacy products all under one roof.
Make your way over to the new Rexall store to check out the Rexall Brunswick House Music Artifacts Exhibition before it moves to its permanent home at Calgary’s Studio Bell in 2018.
The new Rexall flagship is located at 481 Bloor St. West in Toronto.
This article was written in collaboration with Rexall but all opinions are my own.