This week, I share my final favorite spin studio in Vancouver. Spin Society opened up their first studio a few years ago on Granville St. in downtown. After a successful couple of years, they launched their second location just a few weeks ago. Everyone at the space is so incredibly welcoming and friendly and their master trainer Lucy is one of the most passionate instructors I’ve ever met. The studio’s founder Dominik Desbois shares the story behind Spin Society.
What inspired you to start Spin Society?
I am an engineer, my background is in bridge engineering. I went to McGill to get my engineering degree. I worked as an engineer for six years and was not satisfied with where my life was going. I stopped and thought about everything as a whole and thought that I needed to serve a bigger purpose. The whole computer 12-hours a day thing was not for me so I decided to go back to school. I went to do my MBA and it’s during that time that I met my wife, who’s a spin addict. She was spinning every single night and just couldn’t get enough of it. So I started researching the subject and thinking about what makes it addictive. At the end of the day, what makes it addictive is the people. You can throw a bunch of bikes in a room and play loud music, anybody can do that. You can throw money at it, build it but unless you have the right people, it won’t work. That’s the part that intrigued me. I’m a builder so how do I build a team that will give people that feeling of “I can’t get enough”, so that’s what drives what we do. From the very start of Spin Society was how do I put together people, because I definitely have my shortcomings when it comes to marketing, that I’m not good at, but I think I have an ability to get people together and work as a team. How do I assemble a team so that we can thrive as a business and I think that’s what we’ve done.
What would you say separates you from other spin studios in the city?
It was tough because when I opened Spin Society, I thought I would be the only one because when I wrote my business plan and the financing and all that stuff, it was a few years before we opened our doors. And then we opened our doors and four other spin studios were popping up. I think through time, was has made us different is the wide-range of people that we can bring together. There’s a really cool feeling at Spin Society when somebody walks through the door, there’s an energy where they feel like they belong right away. We’re a no judgement, no ego zone, you work as hard as you want to and if it takes you a little longer to get to where you want to, it’s fine. At the end of the day, it’s almost like we’ve created a space that’s all about transformation and giving you the opportunity and permission to laugh, to cry, to yell to be angry. Our trainers are amazing, I couldn’t be prouder of our team. All of our instructors are phenomenal at what they do. They will break you down with music to a point where they can inject a lot of positivity. The whole team is super upbeat and positive. It’s a people business.
What are some of the classes that people can take and what kind of experience can people get when they come to Spin Society?
We pride ourselves on the Spin Society method. We work really hard with all of our instructors and our master instructor Lucy. She spends countless hours making sure that everyone is consistent. We want people’s identities to shine but we want everybody to operate within a box that we’ve created, that is Spin Society. One of the big key things here is that no matter what class you take, you’ll get that consistency. The only thing that changes is the music. Besides the music, the very challenging workout, every instructor teaches the same way and uses the same language. You’ll get your ass kicked and if you’re into that, then you’ll get that no matter who you take on the schedule. And besides that, we have a really nice approach to customer service, where we really value the relationships we build. We try to get to know the people that come in by name. We like to cater to everything that you need to make this experience the best that we can.
Spin Society opened up a second location in North Vancouver. There seems to be a big demand for fitness studios out there, can you share your experience with opening up this second studio?
We just opened on December 12th, we really built a unique vibe and space and interior design there. There’s crazy demand on the north shore because people who are over there are just tired of that bridge. You want to be able to stay on the north shore and be able to go to the good restaurants and good fitness studios. There’s no real reason to come downtown anymore and there’s a very young crowd moving in. North Van’s ready for it but it’s going to take time to build. As much as I’d like to think that we’ve built something really cool here, the fitness names don’t quite creep all the way past the bridge yet so it’s just starting from the bottom. Building the classes and the community and letting people know that we’re there.
Where would you like to see Spin Society within the next five years?
I don’t like the franchise model for what I do because I’m really particular about what I wanna build and the energy in every studio so I’d like to keep control of that. But I would love to keep growing it as much as I can. I’m a builder so once I finished building the studio and it’s functioning, I want to be completely hands off and trust the people to just do a really good job and want to move onto the next build. I’m already looking at the third and negotiating the space for the third studio, so when that’s done I’ll probably move onto the fourth. I’ll stop when someone tells me to stop or when the market tells me to stop.
For more information on Spin Society, go here.